LEGAL

AI Content Notice

Last updated: August 2026

How we make our videos, and the rules we hold ourselves to.

How the work is made

We use generative AI tools for video, image, voice and sound, combined with editing and post-production. Every piece is reviewed by a human before publication. Ideas, direction and final selection are ours.

Labelling

Our work is published as AI-generated content, and we use the AI labels that Instagram, YouTube, TikTok and Facebook provide. “Is It Real?” deliberately plays with the line between real and synthetic, but the answer is always the same: it is AI, not documentary footage.

What we will not make

• Deepfakes of real people or synthetic voices used without permission;
• Content presented as real news, or anything intended to deceive about actual events;
• Political or election content, and misleading claims about public health or public safety;
• Hate speech, harassment, discrimination or threats;
• Sexual content, or anything involving or targeting minors;
• Scams, fake giveaways, fake investment offers or other deceptive promotions;
• Content that infringes someone’s copyright, trademark, likeness or privacy.

Commercial work

For brand projects, the same rules apply. We agree the concept with the client in advance, keep AI labelling in line with platform rules and applicable law, and use a person’s image or voice only with documented permission. The client is responsible for the accuracy of any product claims they ask us to include.

Reporting a problem

If a video seems to break these rules, misrepresents you, or uses material you own, write to creator@isitrealstudio.com. Include a link, a short description and the date. We review reports promptly and will edit, relabel or remove content where it is warranted.

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